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Every major player once stood at the starting blocks. The image of the Aviso law firm is a good example of an enterprising start, distinguishing the brand from experienced competitors. It is also a brand that has dared to refresh and change the traditional, and the often boring.
Most of us associate the legal profession with stern men in suits, walking around using an often incomprehensible language, and with clients keeping their distance. This type of service also connotates with high prices, stress and a low comfort experience of the brand. Aviso are lawyers-people for people. They care about both the effectiveness and comfort of cooperation. Aviso take advantage of crystal clear, comprehensible language, alongside always taking care of details, becoming close to their clients and a universal standard for all – regardless of the importance of the case or financial status of the client.
When Aviso started their work, it was a small firm, comprised entirely of its founders. Great professionals who complemented each other perfectly, and from day one began to earn the trust of several big fish on the market. The symbol of the brand has become a small ship, such as those used for patrolling and escorting other ships. These vessels initially served to transmit commands and orders – another meaning of the word „aviso” or “corvette”.
For Aviso’s logo, we took a traditional path - a monogram, which is a modern interpretation of the seal. Inside the signet are the letters A and V taken from the brand name. Their lines intersect, in contact with each other, they combine into a complete picture – just like facts in a legal argument lawyers work with.
The main elements of the project are communication and symbolism – the chosen theme was to have a neutral but complementary form. We focused on the use of a film frame, which we can see on the page. The corporate colors are red, black, gray and white - determined, clear and strong. They focus attention on the brand and allow it to stand out from other trusted competitors.
The experience of the page starts with a film – we can see a rough sea with battering waves. This provides a good background for the most important message we can go onto see on the main page – calm and an insurance of good choice. The page clearly shows both the scope of the law office, and the lawyers-partners.