Bathē – Cosmetic branding
Body care soothing ritual. See how simplicity and pastel color palette create a luxury brand statement.
Goal
Encourage to bathe
Bathē is a project that we created for a minimal bath cosmetics brand. Its goal is to encourage to enjoy an activity, which for many people is just a boring element of an everyday routine. We prepared this brand identity as part of a different project but the client eventually chose an alternative project of ours. Nonetheless, rather than just putting this proposal into the drawer, we gave it a second life and a custom new name.
Naming
The name explains it all
The name is based on the word „bathe” to which we have added a macron - diacritical mark used to accentuate a long vowel. It puts an accent on the last letter and emphasizes the length of a relaxing bathing ritual.
Logo
Submerging ritual
The logo presents a women’s face submerging in water. Simple strokes and small number of lines bring out a harsh, classic character of the bathing ritual.
Packaging
Pastels and minimalism
Bold typography and calm, pastel colors are what best describe the packaging design. Product names are well visible against luxurious dark glass, while minimal logo accentuates the brand's personality.
Curious?
Drop us a line!
Can we help you out? If so, speak to us. Don’t delay, expand your brand with us. Let’s talk about what we can do today.
Peter Synowiec
co-owner