Bombshe is a fashion brand that offers elegant, sexy dresses in timeless styles. The clothes are both designed and sewn in Poland. The brand was created for girls, who can run the world — even if they don’t believe in that yet.
The goal of the brief was to create an identity, that would emphasize who the recipients of the brand statement are — young, often insecure women, who have the guts to fight and take care of themselves. But at the same time, we wanted to highlight the delicateness and femininity that form a neutral background for the product line. From this mix, we’ve created an unusual, provocative name joined by a minimal logo and a feminine color palette.
We were looking for a neologism, which would be catchy and simple at once. Our base was a popular English word ”bombshell” from which we cut off the reminder. As a result, naming’s roots are still understandable. Also, this choice gave us a combination of ”bomb” and ”she”, which tweaks a little bit the branding communication. That’s the way we did it.
As with most of the fashion brands, Bombshe needed a typographic logo — simple, elegant, unique but not too eye-catching. We decided to modify a serif typeface with rounded and high-contrast characteristics and based on that we’ve made a light and curvy sans serif version. In addition, we provided a short version that was designed for special usage.
Branding stationary is just as simple as the whole branding concept. Business cards were enriched with gilding by the hot stamping method, the letterhead and envelopes are embellished by a pattern, that also appeared in the first brand catalogue. We have also prepared a delivery box design with an abbreviated logo, company tagline, and a black ribbon. The rest of the materials — thank you card, stickers and gift card — were designed based on the same key visual.