Gosawa – Startup branding
See how simple logo, lively key visual and interface design system gave a boost of energy to one of the biggest deals sites in Lebanon.
Gosawa
Group buying in Lebanon
Gosawa is one of the biggest discount sites in the Near East. Every day it is visited by thousands of users looking for best food & culinary, travel, shopping, and services deals. Our task was to design its new identity – from logo to the look and feel of the online store.
Logo
CLICK & done
We had worked through several different directions for the Gosawa logo – only to end up with the simplest yet most relevant design. The signet is a combination of monogram letter G as well as slightly modified icon of turning things on and off – a direct reference to activity, interaction, fun. The logo was designed specifically as an icon for Gosawa’s mobile application. Its geometric form is a perfect fit for the finger and encourages to top. Just like that!
Key visual
On the plus side
The logo’s simple firm gave birth to a key visual based on the shape of a plus. It’s an international sign mostly associated with benefits, profits, and quality. Differently sized pluses crease a pattern referring to a variety of deals available on Gosawa. They’re constantly changing, switching places, fading, and emerging again. Like a living creature.
Website interface
Systematic approach to design
As a large and fast-growing website, Gosawa needed not the interface so much as the system. As part of the task, we created a set of components that can be used to build even the most complex screens. They’d been created in common style and built upon single foundations – the grid and color palette not only help the interface stand out, but also allow it to be easily extended and developed in the future.
We provided the client with a comprehensive style guide that can speed up any work on the interface and guarantees consistency across different elements of the UI.
Curious?
Drop us a line!
Can we help you out? If so, speak to us. Don’t delay, expand your brand with us. Let’s talk about what we can do today.
![Piotr Synowiec]()
Peter Synowiec
co-owner
