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Indexing Roots – Genealogy branding

Modern visual identification for a genealogy brand.

Indexing roots

Roots research

Indexing Roots is a platform created by a professional research scientist, that helps to find Jewish ancestors within archival documents located in Galicia and Ukraine. The user can search through databases, order complete historical data or build a personal family tree.

Indexing roots - roots research


Modern historical design

The goal of our client was to connect people interested in finding their Jewish roots while offering them the best and easy-to-use tools. That’s why we didn’t want to implement the most common solutions of historical graphics, like old-fashioned fonts, vintage swooshes or sepia colors. Instead, we’ve created a modern identity, that speaks both to young and old users.

Goal Modern historical design
Goal - Modern historical design

Company materials

Fingerprint parts

The key visual was created based on a simple, bold pattern, that recreates the fingerprint structure. Some of the elements are yellow, others contain original, archival photos from The National Digital Archives. The pattern was placed on the majority of brand materials. After completing the project, we extended its scope and changed many elements of the color palette and key visual.

Company materials - Fingerprint parts
Company materials - Fingerprint parts

Drop us a line!

Can we help you out? If so, speak to us. Don’t delay, expand your brand with us. Let’s talk about what we can do today.

Piotr Synowiec

Peter Synowiec

[email protected]